Search Engine Optimisation (SEO) or marketing (SEM)
What is SEO/SEM? Search Engine Optimization/Marketing is a useful set of tools and processes that optimizes your website to target the right people to visit your website and access the information they were looking for through a search engine (e,g: Google,Yahoo, etc).
Why is SEO/SEM useful to Non-Profits?
Available options and “do it yourself” tips.
Long term results.
What is the Google Grants for Adwords Campaign Google is now offering non profits the chance to apply for $10,000/month worth of AdWords advertisement for FREE!
“Spread the Web” Campaign
Launching in 2010, WebTeam will be offering a free website to non profits who qualify.
For every paid website project, a free website will be donated to a non profit who cannot afford it. This creates a sort of “pay it forward” system where communities can come together and support each other’s web identity.
Through healthy and updated websites, non profits will be able to reach out to more people and bring in more memberships and donations for their organizations.
The lucky organization who will receive a donated site through the kindness of an organization who was able to afford a paid site, will benefit by having a web presence to attract more community individuals and expand their services to more people.